The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional business and marketing. However lately it seems to me that the topic of funnels being used to promote Internet business is appearing all over the internet.
Many people want to know more about the marketing concept and how it can be used to enhance their online marketing efforts. Continue reading if you want to know more about the sales funnel for Internet marketing successful.
The Sales Funnel: What is it?
No, a marketing funnel isn't an actual funnel. This marketing concept uses the word "funnel" to describe a sales process, from beginning to end. It has a broad opening for customers who are known as "Unqualified Prospects" at its top and a smaller opening for conversion sales at the bottom. It's a good comparability.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The top of the funnel or entry point to the funnel are those people we might consider to be "unqualified prospects"; these are folks who might require your services or products, but you have not yet contacted them. After a few sales and offers you'll have people who have purchased your product or service.
The efficiency of the lead generation funnel is down to its ability to permits you to track potential buyers' behavior during different stages of the lengthy sales process. Utilizing the sales funnel to determine the number of prospects who are qualified at every step, you will be able to determine the number of potential customers who will become actual customers.
A sales funnel can aid you in determining the areas where your sales strategy fails or succeeds, or whether your campaign is not getting enough customers. This will help you decide where to put your effort to make sure that sales are on the right level and that you are meeting your marketing goals. It helps monitor and manage the sales process of customers.
The Sales Funnel Top Front or End
The front of your sales funnel must be the most active part of your process. This requires constant testing. Your imagination and resources will limit the amount of front-end strategies that you could develop.
The primary goal of the front-end will be to draw in prospective customers and turn those buyers into buyers further down the sales funnel.
A potential customer is "qualified" when they sign up for your product or service. This is the point of the sales funnel where the prospective customer, or "Unqualified Prospect" is qualified leads because they have taken an action that may have enough interest to purchase the product or service you offer.
You need to create targeted traffic to your blog, website or squeeze page for your front-end to work. PPC advertisements, articles for marketing PPC advertisements, social media such as Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all great resources.
There are a variety of methods to "qualify" an "unqualified potential customer. One of the most efficient is the squeeze page. You can provide something of value that is connected to your product/service that people can obtain for free or at a drastically reduced price in exchange of their email. There are many products available, including newsletters, videos, email courses, eBooks, and related reports.
This shows that people are drawn towards your sales channels at the front end. What about the reverse-end of your sales funnel?
The Bottom or Back-End of the Funnel
The bottom or back-end of your sales funnel is the place where the majority of sales and profits are generated. This is typically the place where you sell the most costly products. They are usually relevant to the exact same market, but in different formats like audio or video, live interaction, or private consultation.
The main difference between front and back-ends is in the type of client and the price of the service or product being offered.
While it's the case that only 1% of those who enter your front-end will be able to access your back-end, this small percentage may not matter. This is fine, as this small segment will be investing more money.
It is clear that although front-end services or products can be priced under $100, back end products and/or services are often priced between the 100s and 1000s. This makes the top of the funnel, or back-end, the main source of revenue for your Internet company. It is also the most predictable and stable area in the sales process.
As I mentioned earlier, the sales funnel can be customizable as much as your imagination and resources allow.
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